Baguette UX
A boutique UX, agile and innovation consultancy based in London UL and available worldwide.
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Great experiences come from design, not chance

Good UX design improves business performance. Simple.

Design thinking, UX, innovation sprints, agile, there are so many practices and approaches being hailed as business or product saving. We are Baguette UX. We centre our practice on user experience design, because we know that if the product is well designed, then business follows: more enquiries, more sales, fewer support queries, simpler business processes, less “figuring out what works”, fewer costs, less confusion. It takes design to make it that simple. As Facebook, Google, Amazon, Uber and others have figured it out - it’s not all engineering.

We are a UX design studio and consultancy. We help create products and services that truly fit market and business needs, are brought out efficiently and cost-effectively and we help the business understand UX along the way. We thrive on getting individuals and teams to reach peak design performance and value, especially when competition rises up, customers demand better and the business needs break-through success. We have recently (2021) expanded our expertise to the space of software as a medical device (SaMD) and software related medical devices (SrMD) through training with the highly reputed Johner Institute. We can now help you with the human factors and usability engineering aspects of your development and certification.

Wherever you are based, we can help you. From remote coaching to in-person collaboration, we have worked with teams from Australia to Brazil to China and all the way to Zürich. In a 24/7 world where distributed teams are the norm, we help bring insights that help the entire organisation, bridge distance and facilitate collaboration. We have been successfully working remotely with various cultures and across timezones since 2015. We have partners all over the world, starting with Ezenka, a user research consultancy who also provide training courses and open classes.

Our mission and values

Through design, we help organisations get the products they want and need for success.

Through collaboration and knowledge sharing, we also help our clients understand, value and integrate design, and design teams perform optimally in organisations.

Through our day to day work, we value, apply and advocate for agility, user-centricity, quality and sustainability, placing people first.

Our expertise lies in guiding new developments from the idea stage to launch, ensuring your new ventures are user-centric and market-ready. For existing products or services, we bring a fresh perspective, identifying and implementing impactful changes that elevate user experience and functionality, resulting in a strong and positive brand appreciation.

Our goal is to partner with you in creating or refining offerings that resonate deeply with your users and stand out in the competitive market, and being the “secret ingredient” in your success.

Our approach is always tailored to fit your organisation’s teams and processes, in order to deliver the results you need to succeed.

Our expertise covers 3 core areas

1. UX RESEARCH AND design

DESIGN AND CO-CREATION OF YOUR PRODUCTS AND SERVICES

Our designers embed themselves with your teams and work with stakeholders and users. We help understand, identify, design and deliver digital and cross-channel solutions based on your user needs and your business goals.

Working using agile methodologies and practices, in particular Scrum, Kanban and XP, our designers apply robust design management practices to ensure timely delivery of high quality artefacts and knowledge. Our work outlasts our time with you.

ENGAGE US TO :

  • Research your (potential) users

  • Design you website or app from a blank page

  • Design upgrade and fixes

  • Map your existing services

2. Digital HEAlthcare and Software As Medical Device (SaMD/SRMD)

DIGITAL HEALTHCARE MANAGEMENT CONSULTING, HUMAN FACTORS AND USABILITY ENGINEERING

Our certified expert provides support with:
- Usability aspects of the regulatory frameworks in Europe and the USA (laws, regulations, guidance documents, approval processes, conformity assessment etc.)
- Design support for Risk Management according to ISO 14971
- Design support for Software lifecycle processes according to IEC 62304 and FDA regulations
- Human factors / usability engineering compliance with FDA and IEC 62366 requirements
- Design Documentation and Traceability

REASONS TO ENGAGE US:

  • A trained professional will help you with the usability tasks of your software development and certification

  • As the SrMD certification provides a risk management framework, we also provide business model support to ensure that your certified product succeeds in the

3. UX TRAINING AND UX-centred FACILITATION

COURSES, WORKSHOPS, AWAY DAYS AND HACKATHONS

We organise, deliver and facilitate custom courses, workshops and design sessions that help your team learn and deliver design insights and outputs.

These sessions can help learn value-adding practices, shift to an innovative mindset, set up innovation experiments, reflect on the changes the organisation needs and can support and grow stakeholders as design proponents and advocates.

We are experts in combining top-notch planning of a great day with smart insights to feed the activities.

REASONS TO ENGAGE US:

  • Customised curriculum, content is adapted to your team’s needs

  • Feel supported and encouraged by an expert facilitator or trainer

  • Go find out what your customers need in an exploratory sprint

  • Hack your ideas into reality in an in-house hackathon

Our clients say...

“Sophie’s a real catalyst for learning – the effect of what she does reaches far beyond the training day.”
— Bryonie Badcock, Pearson
“Sophie’s work is enriching. She gives us a point of view that we otherwise would not have. She questions things that need to be questioned. She awakens our understanding of what our users really want.”
— Cyrielle Khayat, L’Oréal
 
 

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