So you want to set up a design lab...

So your organisation needs something new that will deliver edginess, market share, revenue or a reputation for being exciting innovators. Your senior management has learned that there is a new set of practices to help lift ideas off, under the broad label of design thinking, and you have their support for running experiments, interacting with customers and establishing a robust design function to work on that early idea pipeline, in the form of a design lab.

All that is left to do is to set up the lab for the specific purpose of piloting concepts through exposure to potential customers, and get the data that will help take the decision to fund, or not, a scale up of the concept into a marketable product.