A boutique UX, agile and innovation consultancy based in London UL and available worldwide.

Work & Clients

How we've helped our clients

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Sophie’s a real catalyst for learning
– the effect of what she does reaches far beyond the training day.
— BRYONIE BADCOCK, PEARSON
Sophie’s work is enriching. She gives us a point of view that we otherwise would not have. She questions things that need to be questioned. She awakens our understanding of what our users really want.
— CYRIELLE KHAYAT, L’ORÉAL

Case Studies

 

Getting Société Générale’s global HR team to innovate through User Experience (on behalf of General Assembly)

Societe Generale’s Logo

Societe Generale’s Logo

When career transformation pioneer startup General Assembly came in to help Société Générale's global HR team innovate and design on their away days, they called onto us to facilitate user centred and critical thinking, and deliver GA's tailored, learning-rich content in an entertaining and collaborative way.

Baguette UX's Sophie Freiermuth coaching participants through design thinking exercises during Société Générale HR global team's customer centricity focused away days.

Baguette UX's Sophie Freiermuth coaching participants through design thinking exercises during Société Générale HR global team's customer centricity focused away days.

The result

A two day UX intensive training workshop, where the team worked together on their ideas using new tools from the UX toolbox. 

Here they are sharing their experience on a video shot during day 2:

Watch the participants, including Société Générale's Group Head of HR Édouard-Malo Henry, share their experience of taking part in a two day UX training session facilitated by us on behalf of General Assembly.

Our Workshop Facilitation blends delivering critical insights, facilitating collaboration between participants, smoothing apprehensions over new ways of exploring problems, and ensuring everyone feels included, engaged and has a great time learning and practising.

Want this for your organisation? Contact us